Frequently Asked Questions

How does Sales Star work?

Sales Star provides intercept marketing for business Services. We receive leads from businesses looking to solve an immediate business need, we evaluate the request for authenticity and size. Once verified, local service providers are sent the customer's contact information.

What is the value of a new customer?

Because customers tends to be loyal and tends to grow organically, the concept of the lifetime value of a customer is key to evaluating any marketing program. Sales Star uses 8 years at the current profit contribution as a conservative estimate of lifetime value. (There's a probability of loss and a certainty of organic profit growth but using concept of present value diminishes the true profit earned).

Why is Sales Star's intercept marketing so effective?

The Sales Star “intercept sales method” requires speed (it's not the big that eat the small, it's the fast that eat the slow). It's common knowledge that increasing numbers of people go to the Internet to research topics and to discover options. The intercept sales method caters to this growing audience and presents them with multiple opportunities to obtain service by filling out a form outlining their needs.

When the prospect has reached a comfort level and fills out the form, it takes very little the time from when the customer “hits SEND” for a company that is part of the Sales Star Network to contact them with a responsive solution. The closing percentage for the “first responder” is very high, but in some cases the customer will wait for additional responses. However, rarely will the customer go outside the network. That's the beauty of intercept marketing. The goal is to terminate the client's search by meeting the client's specific needs .

What impact will using Sales Star's “intercept sales method” have on my business?

Every month thousands of intercepts are qualified as “good business” for our service providers. On an area-by-area basis the number of intercepts vary. These intercepts represent continuing business. Our network of service providers has learned that almost all of this business can be upgraded after “trust” has been established.

Many of Sales Star's member companies have eliminated salespeople or substituted inside sales clerks at less expense. The reasons for this are simple- the initial needs of the customer are typically very clear and the customer committed to make a decision by filling out a request form. Many of the tough obstacles to a sale have been resolved.

Each month Sales Star distributes millions of dollars or revenue. The true potential is even larger considering the lifetime value of a customer and likelihood that a new customer will grow organically. It's simply a smart way to grow.

What's the biggest obstacle to service providers in using the Sales Star “intercept sales method?”

It's clearly the “need for speed.” Sales personnel need Blackberry's or the equivalent to respond fast. There's inevitable frustration when a client “gets around to calling” and finds the business is “gone.” It also becomes burdensome to drop whatever you are working on to respond to the latest customer request.

Is there a lower cost way to grow a business than by using Sales Star's intercept marketing?

Yes, it's better when your customers become advocates for your business and they begin to sell others on doing business with you. However, beyond referrals, the intercept method is far more cost effective than direct mail, telemarketing, or any media advertising. The savings are from the customer has decided that there's a need for shredding, has specified the type of service that is needed and has decided to act. Your job is to close the sale.

How many leads will I receive?

That depends on what services you offer and, more importantly, your service area.

How many contractors receive each lead?

Sales Star limits the number of providers who receive an intercept to four. This meets the end users desire for quotes but doesn't create a "feeding freenzy."

How much does a lead cost?

Costs are based on service type, market area and the size of the lead. Please call for pricing in your market area.

When will I be billed for the leads?

At the end of each month you will be sent an invoice with the activity on your account. A charge will be placed on your credit card for all leads you received in the month.

How do you set up my service area?

We use zip codes to define service areas. You can cusomize your it to be as large or as small as you can profitably serve.

What is your cancellation policy?

If for any reason you wish to cancel your membership simply notify us and we will discontinue sending you leads immediately. You are only responsible to pay for the leads you received.

Do you have a lead return policy?

Yes, in the event a vendor receives a lead that does not match the parameters that they have detailed in their profile, the lead can be returned within six days and you will not be charged. Full lead return policy.

How do I sign up?

To get started just let us know what services you provide and we will get the process started.